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Case 08 · Yiğitoğlu

Yiğitoğlu Digital Evolution

A user-centric, globally visible web platform for an industry leader.

Client
Yiğitoğlu
Role
Digital Transformation & BI Manager
Period
May 2024 — Dec 2024
Location
Istanbul, TR
Fig. 08 — Yiğitoğlu
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Overview

Yiğitoğlu's digital presence no longer reflected the scale of its industrial leadership. I led the transformation into a user-centric, accessible, and globally visible web platform that positions the company as a leader in the chemical industry's digital transformation.

Web PlatformUX/UI DesignAccessibilityGlobal SEO
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Challenges

  • 01The existing web presence was dated and did not reflect the company's strategic position.
  • 02Global visibility required a platform that worked across languages, devices, and accessibility standards.
  • 03Internal stakeholders needed a site that served both credibility and commercial conversion.
  • 04The project had to modernize without losing the trust built over decades.
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Approach

  1. 01Ran a user-centric design process to restructure information architecture and navigation.
  2. 02Built a high-performance, accessible, and responsive web platform with global standards.
  3. 03Aligned the digital experience with Yiğitoğlu's brand authority and multi-market reach.
  4. 04Instrumented analytics to continuously improve content and conversion paths.
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Outcomes

Global
Accessible, multi-market platform
Modern
Industry-leading digital presence
User-centric
Design and information architecture

"A corporate website is often treated as a signpost. The real value is turning it into a proof point for the transformation you claim to lead."

— Behrouz Bagherzadeh, on the project
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