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Case 09 · Yiğitoğlu

Digital Product Management App

Centralized product data integrated with ERP and BI.

Client
Yiğitoğlu
Role
Digital Transformation & BI Manager
Period
2024
Location
Istanbul, TR
Fig. 09 — Yiğitoğlu
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Overview

Product information was scattered across systems, making it hard for Sales, Marketing, and Supply Chain to rely on a single source. I built a digital product management application that centralizes product data and integrates it directly with ERP and business intelligence systems.

Product Information ManagementERP IntegrationPower BIData Architecture
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Challenges

  • 01Product data lived in multiple systems, creating version conflicts and delays.
  • 02Sales and Marketing teams struggled to access accurate, up-to-date technical and commercial details.
  • 03The product data model had to align with ERP structures without duplicating master records.
  • 04Adoption depended on the app being faster than the spreadsheets it replaced.
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Approach

  1. 01Centralized product information into a single application with clear ownership and update workflows.
  2. 02Integrated the app with ERP to keep master data consistent and authoritative.
  3. 03Connected product data to BI so commercial and operational teams could analyze it in context.
  4. 04Designed the interface around speed and clarity so teams would choose it over informal tools.
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Outcomes

1
Single source of product truth
ERP
Integrated master data
BI-ready
Contextual analytics access

"The hardest part of product data is not building the database; it is getting every function to agree on who owns each field."

— Behrouz Bagherzadeh, on the project
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