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Case 07 · Yiğitoğlu

Insight360 — Performance Evaluation System

360-degree feedback designed to improve accountability and growth.

Client
Yiğitoğlu
Role
Digital Transformation & BI Manager
Period
Feb 2025 — Mar 2025
Location
Istanbul, TR
Fig. 07 — Yiğitoğlu
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Overview

Performance reviews were one-directional and infrequent. We built Insight360, a comprehensive 360-degree performance evaluation system that enables cross-departmental feedback, manager reviews, upward evaluations, and peer-to-peer assessments in one structured process.

360° FeedbackPerformance ManagementHR TechProcess Design
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Challenges

  • 01Performance feedback was limited to top-down reviews, missing peer and upward perspectives.
  • 02Different departments used different criteria, making comparisons and decisions inconsistent.
  • 03The process was manual and time-consuming, creating resistance rather than engagement.
  • 04Feedback had to be actionable, not just a scorecard, to drive real development.
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Approach

  1. 01Designed a structured evaluation workflow covering manager, peer, upward, and cross-departmental feedback.
  2. 02Standardized competency criteria so reviews could be compared fairly across teams.
  3. 03Built a digital interface that made giving and receiving feedback easier and more transparent.
  4. 04Positioned insights as development inputs, not just evaluation outputs.
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Outcomes

360°
Multi-source feedback model
Org-wide
Cross-departmental coverage
Actionable
Development-focused insights

"Feedback systems fail when people feel judged. The design had to make the process feel like a mirror, not a verdict."

— Behrouz Bagherzadeh, on the project
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