Case · 04
GET IN TOUCH
Case 04 · Edgers

B2B E-Commerce Platform Launch

A direct digital sales channel across five continents.

Client
Edgers
Role
E-Commerce Manager
Period
2019
Location
Istanbul, TR
Fig. 04 — Edgers
/ A

Overview

Edgers had strong international demand but no direct digital sales channel — orders moved through email, spreadsheets, and phone calls. I built and launched the company's first proprietary B2B e-commerce platform, and ran international operations across Iran, the Balkans, Egypt, the United States, and multiple African markets.

B2B CommerceERP IntegrationPaymentsInternational Ops
/ B

Challenges

  • 01Very different buyer behaviours, currencies, and compliance rules across five regions.
  • 02Existing sales team saw digital as a threat to their relationships.
  • 03No existing digital pricing, catalogue, or logistics data — everything had to be modelled from scratch.
  • 04Aggressive timeline: a working direct channel had to ship inside the same fiscal year.
/ C

Approach

  1. 01Built the platform end-to-end: catalogue, quoting, order flow, and back-office integration.
  2. 02Repositioned digital as a tool for existing sellers — they became the first power users, not the last.
  3. 03Modelled a region-aware pricing and terms engine to respect local commercial reality.
  4. 04Instrumented every order to feed learning back into sales and supply chain.
/ D

Outcomes

1st
Direct digital channel in company history
5
Continents served from day one
0→∞
Baseline digital revenue → new stream

"The platform was the easy part. The real work was giving a traditional sales team a reason to want it."

— Behrouz Bagherzadeh, on the project
Next case · 01

Executive Power BI Suite

Yiğitoğlu

Read →