Case 05 · Rubin Kimya

Rubin Kimya — Rebranding & Web Development

A complete corporate identity and digital presence built from scratch.

Client

Rubin Kimya

Role

Digital Transformation & BI Manager

Period

Jun 2025 — Dec 2025

Location

Istanbul, TR

Fig. 05 — Rubin Kimya

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Overview

Rubin Kimya needed a modern face for an industrial legacy. Working under Yiğitoğlu, I led the full digital transformation of the brand: a refreshed logo and visual identity system, accessible UI/UX, and a custom-built, high-performance website that matches the company's technical standards.

Brand IdentityUI/UX DesignCustom Web DevelopmentResponsive Design

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Challenges

01The brand had no unified digital identity — logo, website, and visual language were fragmented or outdated.
02Industrial buyers expect precision and credibility; the design had to feel modern without losing authority.
03The website needed to be performant and accessible across devices, not a template-heavy brochure.
04Stakeholders needed confidence that a B2B industrial site could also be visually distinctive.

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Approach

01Designed a new logo and visual identity system that balanced industrial heritage with contemporary clarity.
02Created accessible, intuitive interfaces focused on product credibility and easy navigation.
03Built a responsive, custom-coded website with performance and maintainability in mind.
04Aligned the digital experience with the company's commercial goals and technical expectations.

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Outcomes

Unified brand identity system

100%

Custom-coded website

End-to-end

Design-to-deployment delivery

"Industrial brands often hide behind old aesthetics. The real win was proving that credibility and modern design can share the same page."
— Behrouz Bagherzadeh, on the project

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